People have different views on whether Target is a good retail fit for Alameda, which is a valid, if secondary consideration. The real question is whether a Target Store will create major traffic issues given the proposed location at Alameda Towne Centre, which has poor bridge and tunnel access. Also, will it have a negative impact on small independent retailers. This project also has the potential to add to any traffic problems created by a Cineplex project. The development of an Environmental Impact Report by the City is a positive development in determining quality of life trade-offs in regards to the proposed Target.
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